Strategy Plan for Ikea Research Paper Example | Topics and Well Written Essays - 750 words

Strategy Plan for Ikea - Research Paper Example The new invented idea grew up very well compared to other companies whereby they used emails in giving orders. Giving orders by mail help them sell more than they used to do there earlier. The main challenges faced by the company were generating awareness in new countries, being able to make target ,ensuring the company do not go at a loss, creating new customers and ways of getting them, other competitor selling the same product at a cheaper price and getting new employee who is willing to comply with the company rule. Generating awareness in a new a country is a very expensive task whereby you need unique techniques to make the community or the different tribe to know IKEA company and know the product sold by it. The methods that used in most of the time were quite expensive. The mostly used methods used were tv and radio advertisements, sending marketers to the markets to do the market one on one with the customers or the buyers in the community and by putting billboards and posters around the urban areas. In different countries they speak different language whereby they had to train an employee who have been working for the company for several years and a person who is experience and know the products well and make the person know to read, write and speak the foreign language. The idea will help the company be able to venture into the new country and do the marketing. The decision is perilous whereby the company could just trust the employees trained the new foreign language that they are doing the right thing (Kim and Mauborgne 1). In this case the senior management in Sweden did not know what was happening in the foreign country and the could wait until the sales and this is the time they get an explicit feedback if the markets have done a smart job or not. New employees have to be employed with a nationality of the country, at least to have people who have the foreign language as their mother tongue. This was to ensure that the marketers will